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Content for the sake of content

How some webmasters are doing us all a disservice

         

Nick Jachelson

3:32 am on Feb 24, 2006 (gmt 0)

10+ Year Member



I often find it strange that webmasters are encouraged to write "content", even in most respected publications. The famous "26 Steps to 15k" guide (http://www.searchengineworld.com/misc/guide.htm), encourages people to create content that will rank well for certain keywords; nowhere does it mention that your content actually has to be useful. The end result of this are websites with poor quality articles, or even worse, articles that give out the wrong information.

For example, today I was trying to research a complex real-estate legal issue. It was so unusual that even my attorney had trouble giving me advice. So, naturally, I googled it, and came upon a very extensive article of at least 2,000 words that discussed it in great deal from what appeared to be a reputable website. However, the more I read it, the more I noticed it was simply written repeating certain keywords and even completely contradicted itself at the end. It also pretty much read like a bad high-school essay.

Sure, I know I shouldn't trust what I read on the internet, but I wouldn't be surprised if other people do. A few years ago if you were reading about an arcane legal topic on the web, it was most likely written by a knowledgeable person. Today it's probably written by some everyday guy who doesn't have a clue about law, but is just really good at SEO.

Sorry for the rant, I just felt like this was something that needs more attention.

ownerrim

5:11 am on Feb 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You are dead on target about this. One of the chief contributors to this trend is the rise of the various articles sites. True, many people who submit articles actually know their subject matter. But...many individuals who submit articles are simply submitting crap that they've cobbled together after perusing various sources of information---including other crap articles written by people who also didn't know what they were talking about but were simply trying to gain links via article syndication

With the emphasis on links, links, links (whether for pagerank, anchor text, whatever), it's only a matter of time, I think, before average Joe Websurfer (who, at present, tends to believe that what he reads online is accurate and comes from knowledgeable sources --ha! what a joke) begins to think that he really can't trust anything he finds online. Perhaps this will take another 3-5 years. But when this realization begins to hit websurfers in general, then the WWW (aside from .gov, .edu and many .org sites) may begin to hold little more respectability than the national enquirer when it comes to the "trustworthiness of information".

Think of all the mesothelioma sites out there being written by guys who sit around in their underwear all day creating MFA sites, who know almost nothing at all about the disease. A vitamin and nutrition site? Maybe it's written by a pc repair guy who's trying to make extra cash with affiliate programs. A site on cancer? Maybe it's published by a car mechanic who thinks cancer is a great adsense niche.

Considering all the crap that's been generated in the last couple years as a result of adsense, I would have to say that the long term outlook for websurfers trusting web content is not good.

lcampers

5:29 am on Feb 24, 2006 (gmt 0)

10+ Year Member



But....in defense, how often do you see anything legitimate in other forms of media? TV is a big joke, as are "news" organizations, newspapers are the same, etc. etc. etc. Radio is a big waste of time. How many people listen to talk radio as if they were saying intelligently argued things? LOTS!

Everyone has an angle. Unfortunately the majority of people in the world like reading junky content written by a sixth grader, look at any novel in the supermarket for example of what people want to read.

It's not just the Internet. If people want quality they will go find it, because it exists alongside the junk.

stapel

2:25 pm on Feb 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree that what you're talking about is a problem, but it doesn't sound like "content for the sake of content" (your subject line); it sounds more like "dreck for the sake of money-making".

Personally, I take "content" to mean "meaningful information, presented clearly after making an effort to ensure accuracy, and with an eye toward educating, entertaining, or helping people".

What you're talking about is "any slop that I can wrap ads around and convince search-bots to fornicate with". That hardly seems the same thing.

    ;-)

Eliz.

Matt Probert

2:30 pm on Feb 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I couldn't agree more. People are producing web sites for the sole purpose of "ranking" in search engines, and to this end are just wrapping keywords or phrases with nonsense.

As you mention, it is devaluing (is that possible? <g>) the world wide web, which now more than ever is a mess of disinformation solely for the puporse of presenting Google Adsense adverts (if it wasn't Google it should be another company).

Matt

Kufu

4:58 pm on Feb 24, 2006 (gmt 0)

10+ Year Member



This is very true, but it is becoming less and less possible for sites like that to rank because of the lack of links, which stems from the content being garbage.

I speak from personal experience. I have a small site which until recently contained garbage content that I had typed up over a couple of hours. The site was ranking fine in MSN, but not in Yahoo! or Google. I actually started feeling bad because people were visting the site, so a couple of months ago, I paid to have actual articles written by someone who knew what they were talking about, and have made the site a useful resource.

So I totally agree that just putting out garbage content just pollutes the Internet, but as lcampers said how often do we get good information throughout the day?

emodo

5:10 pm on Feb 24, 2006 (gmt 0)

10+ Year Member



I agree and admit I have been a promoter of "content for contents sake" in some of my more popular posts. For that I have to apologize.

It is becoming so bad that there are certain keywords you can't find information on anymore. Like diets. Search any kind of diet and you get the phone book of rehashed crap articles from people who have no knowledge.

For example, for health information I don't ever use Google, because the information is almost always wrong. I go to webmd because I know there is a certain level of quality.

Liane

5:14 pm on Feb 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Bingo! I am in the travel industry and work very hard to insure that my content is both informative ... but more importantly accurate! There are so many sites out there with erroneous information that it makes me gag!

In addition, I am having my content stolen by older "authority" sites and Google is actually biting! These sites are now beating mine in the rankings because I haven't bought hundreds of links or gone on link finding expeditions. Its ridiculous. They are beating me with my own content!

All we can hope for is that sites with high PR will take the time to sort the wheat from the chaff and link to those sites that deserve the links! Its likely a losing battle, but one can hope! :(

peggster

6:31 pm on Feb 24, 2006 (gmt 0)

10+ Year Member



You make a great point. My frustration as one who tries to write decent content is that the search engines don't reward that (or so it seems to me). Google won't give me the time of day until or unless I come up with lots of inbound links. I'd rather spend my time coming up with useful, quality content, but instead feel like in order to succeed, my time would be better spent developing links. But you're spot on that quality content can often be hard to come by, and in my opinion the way the search engines have chosen to rank based more on linking than content contributes significantly to the problem.

Webwork

10:42 pm on Feb 24, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



What you don't appreciate is the intelligence of the software that wrote that article "on the fly", based upon your query and/or prior queries.

A percentage of what you are reading is not written or typed by humans. It is autogenerated from extensive databases of ingested documents/files.

Expect to see more of this.

In a sense it's what you all do, only it's more efficient from the point of view of filling up Google's index. Pity poor Google if it doesn't get better at recognizing the difference. Sometimes the difference isn't much.

Welcome to the future. :(

Now, if only I could program my kitchen to cook a 5 course dinner . .

ronburk

2:11 am on Feb 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just felt like this was something that needs more attention.

Shhh! No, it needs less attention! Google is slowly getting better at identifying decent content. If you're someone plodding along, making decent content page-by-page, the last thing you want is to convert all the "how can I get some content without doing any work?" crowd to your point of view. Are you dying for more competition?

Better to just keep your head down, keep plodding, and don't say a word when the next major Google algorithm change brings shrieks of dismay from those other folk and moves you up in the SERPs.

martinibuster

2:36 am on Feb 25, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I don't understand why anyone should feel obligated to apologize.

Everyone has different skill levels. One person can create content for the sake of content that people tell their friends about, while others can't. Should those who lack the skills apologize because they have mental shortcomings or just can't get it together?

It's like being upset that most of the people in a room are not beautiful enough for you. People perform as best they can or are willing to perform. It's the same with the guy who waits on your table or the girl who gives you customer service to the website you land upon when doing research.

People do the best they can with what nature gave them. It's up to the users to vote with links or vote with their feet on whether the work deserves to be rewarded.

No apologies needed.

I'm a stickler for quality, which is why I only post once or twice a month on my blog. Others do better, others do worse, and good for all of them- I'm not going to criticize them.

I do things my way, others do things their way. That's life. We weren't born from the same pod and no one is snatching our bodies in the middle of the night, so it's reasonable to expect there to be differences in quality in most everything.

Long live content for the sake of content!
:) Y

ikkyu

3:01 am on Feb 25, 2006 (gmt 0)

10+ Year Member




Everyone has different skill levels. One person can create content for the sake of content that people tell their friends about, while others can't. Should those who lack the skills apologize because they have mental shortcomings or just can't get it together?

Thats why they're bestsellers and books that sit on the shelf. They don't have to apologize if they can't get a point across. If they're using automated methods to do so ..well thats a different story.

HRoth

12:11 pm on Feb 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Everyone has different skill levels. One person can create content for the sake of content that people tell their friends about, while others can't. Should those who lack the skills apologize because they have mental shortcomings or just can't get it together?"

No, but if you don't know how to drive, you shouldn't try to make a career of being a busdriver.

I have gotten really disgusted with people who make a living or rather, parasitize the web by producing medical sites. 99% of them serve up ignorant, illiterate dreck that has furthermore been swiped from somewhere else. I and a few million other people end up having to wade through this dreck trying to find real information about our medical conditions because Johnny Kant Wright needs a "job." IMO, these people are not just inept. They are scuzzballs and for that they should definitely feel obligated to apologize. But scuzzballs never do.

larryhatch

12:42 pm on Feb 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Webmasters pretty much agree that content is king, I certainly do.
Naturally, all the web gurus hammer home the need for content on websites.

Seeing this, the get-rich-quick types (and others) feel compelled to come up with 'content'.

Problem is, maybe one in three can write worth a damn and the others can't.
Blame it on education if you like, I've come to wonder if half the population
doesn't take an illiteracy pill first thing in the morning.

Regardless, MFA Jack and Jill have to come up with text somehow. What are their choices?

a) Scrape, plagiarize .. i.e. cheat and hope they get away with it.
b) Write their own stuff and pray their spell checker will somehow make it comprehensible (it won't).
c) Hire somebody else to write the stuff, and hope they don't just do a) above.
d) Pump out 'word salad', something like the subject lines in SPAM emails.
e) Grow a brain and go back to school. (I'm not holding my breath for that one.)

Remember the school teacher who said things are tough for people who can't string a sentence together?
She was right. -Larry

Magnatolia

1:54 am on Feb 26, 2006 (gmt 0)

10+ Year Member



This is a ridiculous thread. Nobody is stupid enough to spend a heap of time on optimising their sites for the search engines if the content is crap. Affiliate marketing is a two-step process - get the traffic, then move them to the website of your affiliate/s. If someone had crap content then nobody would go past the site.

I mean sure, there will be crap content, but it won't be ranked high in the search engines.

ikkyu

4:33 am on Feb 26, 2006 (gmt 0)

10+ Year Member



This is a ridiculous thread. Nobody is stupid enough to spend a heap of time on optimising their sites for the search engines if the content is crap. Affiliate marketing is a two-step process - get the traffic, then move them to the website of your affiliate/s. If someone had crap content then nobody would go past the site.

I don't think its ridiculous at all, in fact its one thread I can definitely relate to. I find it funny that alot of webmasters or SEO types think that they're "experts" in the field they can get top ranking in(unless of course the field is SEO), when they have little or no experience in.

Ever watch American Idol? Lots of those people have been spending alot of their time getting ready, practicing, karoke bars whatever and they sing like crap. But yet they spent enough time to get to that point. Webmasters aren't that much different. People spend alot of time writing crap about which they know little/nothing about. Why? To stick Adsense on it and let loose yet another page o' crap to further dilute and confuse.

birdstuff

1:25 pm on Feb 27, 2006 (gmt 0)

10+ Year Member



I hate the crap articles that are taking over the web, but I hate the outight thievery even more. There are at least two dozen sites in Google right now that are exact copies (even the logo and copyright notice) of a site that I have been working on since 2003 - over 4,000 articles that I have personally written on a couple of my favorite topics.

Hundreds of these pages that have ranked in the top 10 for a long time are now off the map due to duplicate content penalties. Hopefully, the DMCA complaint process will get them kicked out of Google but I know this will be an ongoing problem.