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Placement of content

Worried that I may not be asking a permissable question! But here goes...

         

Seamus Devlin

5:35 pm on Oct 31, 2002 (gmt 0)

10+ Year Member



Can anyone advise how best to contact webmasters with a view to attaching content to client sites? (The catch is that, on the premise that it is unique - around a character who challenges the reader with a puzzle element (thus, if the premise holds, generating a relationship leading to “stickiness”) I need to charge (say, $4 pm for a new strip daily? or what does the market bear?) to pay the artist…….

Thanks in anticipation.

SlyGuy

9:33 pm on Oct 31, 2002 (gmt 0)

10+ Year Member



Welcome [webmasterworld.com] to WebmasterWorld, Seamus_Devlin,

I wish I understood your question a little better, could you possibly re-phrase it?

Or..perhaps it's just me not reading it correctly!

- Chad

fathom

9:41 pm on Oct 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I to... not sure what you are driving at.

Are you saying that some webmaster has framed your copyright content into his site, and you would perfer royalty payments vice dropping the enthical behavior?

Welcome to WebmasterWorld Seamus_Devlin! :)

Marcia

9:42 pm on Oct 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to the board, Seamus. Good to have you with us. Couple of questions though, trying to understand.

There will be a "strip" - on the client sites or the webmaster sites?

There will be an artist creating strips - you have to pay the artist if I understand correctly. Who will be paying the hypothetical $4, your clients or the webmasters you contact?

Knowing a bit about the business model might help with figuring how to contact the webmasters.

Seamus Devlin

12:35 am on Nov 1, 2002 (gmt 0)

10+ Year Member



What a marvelously warm welcome. Thanks. And I apologise for lack of clarity. It seems that stickability is key, that an unvisited site is like an unanswered phone, an unopened letter et al. It is not doing the business for the client (nor the webmaster since s/he cannot show the stats).

My thinking is that a relationship between readers and a with cartoon strip character (humorous and with an interactive challenge) will generate stickability. I am working with a good artist who is risk averse. Therefore, I must pay him (and am happy to do so). Be that as it may, we have an original character and situation which seems to achieve the elements I seek: daily whimsicality, humor, a challenging test/puzzle, identity and recognisability/ familiarity of context/situation with (an added bonus) an educative element of the word-a-day type thrown in. (No apple pie!)

I have read a lot in "Webmaster World" (a credit to all of you contributors and, given what I have seen, I suppose I should not have been surprised at the generosity of your welcome). My readings have vastly increased my general knowledge However, I don't think I've fully come to understand the psyche/operations of webmasters. Hence my question seeking advice how best to contact webmasters with a view to attaching content to client sites.

As I see it I need to generate, say, $4/5 a month/$40 pa to myself from each client so that this amount*x clients will cover costs and yield a return. I have no objections if the webmaster uses the transaction as a loss, leader/at cost or as a minor profit centre (though the corollory is: what will the market bear?)

However, most of what I read says paid for content is close to heresy so that I am at a loss as to how to approach the august body of working webmeisteren to understand their practice and preferences and, later, to engage direct and mutually beneficial interest in the product.

I've probably been overly lengthy and wordy but I'd be grateful for informed opinion.

Again, many thanks for your patience and forbearance, the more so in that I worry I am close to promotion.

quiet_man

1:00 am on Nov 1, 2002 (gmt 0)

10+ Year Member



Hello Seamus and welcome. With prose like that, you've got to be a writer?!

To clarify: are you saying that you've got a cartoon strip that you want to sell to web sites? And you want to know how to do it? And want to know what is the going rate?

(Sorry, I don't know the answers, but I'm enjoying trying to elicit the question/s).

fathom

1:18 am on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I think I get your meaning.

You are attempting to develop something like the joke of the day or checking the daily weather at your favorite site (a tool that develops the reason a visitor will want to return to a owner's site).

If I'm reading your post correctly this would be an animated character that can be downloaded and resides on the clients computer desktop.

Server side operated (collaborative) that changes say: daily and entices the client to come back.

If correct, I believe targeting webmasters would be the wrong corporate person since they are not the decision-maker in marketing and promotion. (need the marketing manager/director or higher CEO, etc.)

Smaller businesses, (one man operations) and the webmaster/decision-maker -- but I would tend to believe, the pitch would would be a hard sell (in most instances). Most of these have limited existing web side followings, more local market based and off-line. The web site tends to be only a brochure and not setup to develop return customers. (these are generalization and not necessarily the case in all industry segments and markets).

I also beleive you would need to target general audience web sites, and portals unless the character could be developed with "niche" information: customized/personalized (e.g. tip of the day for whatever industry).

Similar to Bonzi Buddy.

... am I close? :)

piskie

1:55 am on Nov 1, 2002 (gmt 0)

10+ Year Member



Welcome to WebMasterWorld Seamus_Devlin and what an intriguing post to open with.

I would be interested in taking a look at your character strip.

Can you sticky me a link to a demo please.

fathom

11:10 am on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks Seamus_Devlin for the link.

Feedback - excellent! :) Very unique approach, lovable characters and humourous.

First I think you should seek out existing web info on other comic strips, authors, and their assocation with newspapers (both on and off-line)

Comic strip syndication is a very good possibly, but also a "rats nest" for copyright infrigments. You will want to develop an appreciation for the hurdles, and roadblocks.

It would also be good to keep a written record (log or diary) of all milestones, as proof of authenticity, as well as recording time stamps of each digital original.

A lawyer with a background in copright laws may be a good idea as well (if your budget allows), if not add this to your research list.

<Added> Also notice your web work does not indictate copyright material. You should at minimum add a copyright statement to each page. This may not stop anyone from doing unethical things but the physical statement indicates they have had an advance warning.</added>

quiet_man

12:11 pm on Nov 1, 2002 (gmt 0)

10+ Year Member



I too have received a link to Seamus's work (via stickymail). I have to say, it is excellent - and that's from someone who never looks at comic strips.

Seamus - you could always add the URL to your profile. You may even pick up some interest in your work from members here ... there are an awful lot of webmasters here you know!

The question really seems to be about syndication of a cartoon strip. I must say that I can't recall seeing that many cartoon strips on web sites, so you'd need to look at the possible market. My own experience is that a few years ago I was a producer on a small-business orientated web portal for a major UK brand. We talked about adding 'sticky content' in the form of a daily cartoon. I vaguely remember there was a technical/security issue, in that we would have to allow a feed from a third-party onto our own pages, so the idea was not taken any further. Perhaps you need to think about delivery methods (as well as potential market size).

Good luck anyway, its a great 'product'.

fathom

12:54 pm on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Actual quiet_man I think this is too much "a gem in the rough" to open the site up to everyone.

Those interested can sticky Seamus_Devlin requesting the URL and that way he can also maintain a record of WebmasterWorld visitors. IMHO :)

Robert Charlton

7:56 pm on Nov 10, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Seamus - Try searching Google for cartoon syndication. You'll find syndication services, guides on syndication, as well as sites of people doing what you're proposing to do. Maybe you'll need to optimize part of your site for this phrase.

Additionally, searching Google for comic strip syndication/ sydicators/ syndicator turns up some material that might be helpful. You might also try a search for web syndicators. In the latter search, I came across content-exchange.com, which might have helpful resources. Such sites are probably similar to job sites... a lot of people looking... but at least you'll get an idea of the marketplace.

There are companies out there that will syndicate your content, though I don't know how well they are doing in the current economy. Definitely post your url in your user profile here.