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What the figures seem to indicate is that, though Amazon is deleting a large number incentivized reviews, it hasnít managed to catch all of them. Part of the problem could be that incentivized reviews are still rolling in, despite Amazonís ban.
That said, the number of incentivized reviews has dropped significantly following the ban, and this, in turn, has lowered the average rating for all reviews. The day before the ban was enacted, for instance, the average rating for all reviews that day was 4.73; on November 1, the average rating for all reviews had dropped to 4.65. Amazon Deletes 500,000 "Incentivized" Reviews [techcrunch.com]
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joined:Sept 20, 2000