Welcome to WebmasterWorld Guest from 23.20.64.96

Forum Moderators: rogerd

Amazon Deletes 500,000 "Incentivized" Reviews

     
8:54 pm on Nov 24, 2016 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:24070
votes: 498


In early October Amazon stated that it would prohibit incentivized reviews [webmasterworld.com] from its system. Well, in a little over a month the company has made good and is doing more than prohibiting, it's deleting "incentivized" reviews.

Analysts have discovered Amazon has deleted over half a million reviews already, of which almost three quarters of that were clearly "incentivized."

What the figures seem to indicate is that, though Amazon is deleting a large number incentivized reviews, it hasnít managed to catch all of them. Part of the problem could be that incentivized reviews are still rolling in, despite Amazonís ban.

That said, the number of incentivized reviews has dropped significantly following the ban, and this, in turn, has lowered the average rating for all reviews. The day before the ban was enacted, for instance, the average rating for all reviews that day was 4.73; on November 1, the average rating for all reviews had dropped to 4.65. Amazon Deletes 500,000 "Incentivized" Reviews [techcrunch.com]


I'm glad to see the back of them as i've found a number of them misleading, and downright false, imho.
6:52 pm on Nov 25, 2016 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:13599
votes: 412


If even amazon can't screen out bogus reviews, what hope is there for a brick-and-mortar business that has no built-in means to identify reviewers who have actually used the product or service (whether or not they personally paid for it)?
7:41 am on Nov 27, 2016 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:8008
votes: 284


Seems fact-checker thinking is effecting more than just false news.

A sure path to brand sabotage is to allow bias and self-interests a voice.
5:40 am on Dec 2, 2016 (gmt 0)

New User

joined:June 28, 2016
posts: 6
votes: 4


I wonder if they're talking about the properly disclaimed incentivized reviews? Some products have one review after another in which the reviewer mentions they got the product free or at a discount in exchange for an "honest" review. I've seen 12 of them in a row before, followed by some cheeky reviewer saying, "I did not get this for free, I bought it with my own money, and I didn't love it as much as the people who got it for free" to distinguish a totally voluntary review from an incentivized one.

Beyond that, I'm not sure how they could ever know if a review was incentivized.
4:01 am on Dec 9, 2016 (gmt 0)

Moderator

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
posts:4472
votes: 1


Amazon does of course, encourage incentivized reviews via their Vine Program which I believe is still going. They send select reviewers a free product in exchange for a review and you must review about 80% of what you get to keep getting free stuff.
6:33 pm on Dec 9, 2016 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:13599
votes: 412


you must review about 80% of what you get to keep getting free stuff.

Does it have to be a positive review? (Obviously it can't be written explicitly into the contract, but surely Ve Haff Vays.)
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members