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Amazon is rolling out a big change to its customer reviews system in the US, introducing a new machine-learning platform it developed in-house to surface newer and more helpful reviews.
"The system will learn what reviews are most helpful to customers...and it improves over time," Amazon spokeswoman Julie Law said in an interview. "It's all meant to make customer reviews more useful." Amazon Uses Artificial Intelligence To Tackle Fake Product Reviews [cnet.com]
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