MySpace Redesigns To Target The Younger Audience

[engine]

MySpace Redesigns To Target The Younger Audience [bloomberg.com]

News Corp.’s MySpace is introducing a new website design with a focus on younger users in a drive to stem subscriber losses and distinguish itself from Facebook, the biggest social network.

Starting today, most U.S. users will be able to access the site’s most-popular music and videos, updated in real time. They can choose between homepage views and earn rewards for postings, according to Beverly Hills, California-based MySpace. The new version will be available worldwide by the end of November.

[shri]

Surely there is something wrong with this part of the intro - "....-35-year-olds seeking an entertainment- centric social network separate from parents and other adults".

[bwnbwn]

"Lost 35 million last year" or 100,000 a day. Now you can "earn rewards for postings" sounds like a kiddie show now with a huge loser tag connected to it.

[incrediBILL]

Who are they aiming for now, the still in diapers generation?

I thought MySpace was aimed at the younger audience in the first place because older people all seem to be on facebook.

Wait, younger people seem to be on facebook too.

Oh, that's MySpaces problem, EVERYONE is on facebook!

Maybe they should just target the facebook community? :)

[ChanandlerBong]

Terms require users are over 13 so I'm thinking they're aiming for that 13-16 age group.

[Rugles]

That was my comment, who the heck were they targeting before.

[dailypress]

Musicians and Teenagers.
incrediBILL summarized it well.
I wonder when and who the next Facebook will be...

[J_RaD]

why does there have to be the next facebook? why do we need these kind of sites at all?

[Samizdata]

why do we need these kind of sites at all?

We don't - because we are webmasters.

The rest of the planet, for inexplicable reasons, does not share our passionate interest.

...

[celgins]

why do we need these kind of sites at all?

We don't - because we are webmasters.

The rest of the planet, for inexplicable reasons, does not share our passionate interest.

I wouldn't say the reasons are "inexplicable." The rest of the planet are not webmasters, and don't see the Internet as a complex web of routers, servers, search engines, and developers.

They see convenience, easy access to friends, photos, videos, television, and movies, and more importantly, they see fun.

Myspace has simply been caught, surpassed and almost eliminated in the social networking game. They are seeking to reinvent themselves, but it may be too late.

[Sgt_Kickaxe]

Myspace is picking up steam with the music crowd, bands etc. They have a killer way of sharing music on your profile in one click.

Other sites have limited template options which is where myspace shines, you can express yourself to a much higher level.

That kind of "worthless in terms of data gathering" option is foreign to companies like Google, lol.

[J_RaD]

Myspace has simply been caught, surpassed and almost eliminated in the social networking game.

how many social networks have come and gone.... they all will eventually, even facebook.