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The days of digital birthday cakes, virtual bottles of champagne and other cutesy icons from Facebook are numbered.
Facebook Gifts, the virtual shop born out of a 2007 "hackathon" by FB staffers, will close on August 1, even as the social networking giant looks for other ways to make money.
"Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts,"
[edited by: engine at 4:25 pm (utc) on Jul 14, 2010]
[edit reason] added quote [/edit]