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A few months back, four geeky college students, living on pizza in a computer lab downtown on Mercer Street, decided to build a social network that wouldn’t force people to surrender their privacy to a big business. It would take three or four months to write the code, and they would need a few thousand dollars each to live on.
They gave themselves 39 days to raise $10,000, using an online site, Kickstarter, that helps creative people find support.
It turned out that just about all they had to do was whisper their plans....