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Small business owners have been loud and vocal in their criticism of Yelp and its reader reviews. On Tuesday, Yelp will make two significant changes to its pages to address those complaints.
On Yelp, where users rank and review local businesses, readers will now be able to click on a link to see reviews that Yelp filtered out, and advertisers on Yelp will no longer be able to post their favorite review at the top of the page.
“I hope that these changes will debunk some of the myths and conspiracy theories out there about Yelp and its advertising and whether those are linked,” said Jeremy Stoppelman, Yelp’s co-founder and chief executive.
joined:Dec 29, 2003
advertiserson Yelp will no longer be able to post their favorite review at the top of the page....I hope that these changes will debunk some of the myths and conspiracy theories
joined:Jan 12, 2009
I question all their reviews, (good or bad), which makes the "service" useless
Letting advertisers control review visibility is an amazingly bad idea.
Not letting businesses have any control over the validity of complaints or bad reviews is worse for everybody