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...our inquiries exposed a world of complexity in terms of what's measurable according to the emerging Facebook rules and exactly how organizations would benefit from measuring behavior within the walled social networking ecosystem.
...Measuring Facebook is no easy task. Despite the fact that over 400 million users access the site regularly, the visibility into the actions, behavior, and demographics is carefully guarded. Each of the vendors we interviewed was highly sensitive to Facebook rules and the privacy of its citizens.
Three Business Benefits of Measuring Facebook
- Observe Interactions: What are people on Facebook doing?
- Understand Demographics: Who are all these people on Facebook?
- Impact Conversions: How can businesses cash in on Facebook marketing?
Part Two [john.webanalyticsdemystified.com]