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I had launched a Q&A portal a couple of months back and now in the process of promotion. While it is accepted that Q&A are a fad with so many sites out there, there are some things about my site that makes it very attractive to my target audience.
Here is what I have been doing to promote
1. Write guest articles on websites which my target audience frequent
2. I know one website where hundreds of thousands of my TG visit. I find out contact information from the site and personally email each of the TG asking them to frequent. While most do not respond back, at least 2%-3% reply back saying they love the concept and would want to try it.
3. Have been commenting, tweting, etc. in order to build TG followers.
This apart, I have hit a roadblock in figuring out how I should promote my site. Unlike other Q&A portals, my website concept needs me to focus on the same crowd for both asking as well as answering questions. So, if I can just manage to find ways to reach them, I can stir up activity.
Could you suggest other ways I can promote my site? I can advertise on relevant sites, but I really do not have a marketing budget at this point.
- be sure you are optimized for search. If your content is behind a login, you will have difficulty growing. A Q&A site is great search fodder, as people will search using "question" language, e.g., "how do camels store water?" If you have a similar question, you may rank even though your site is new.
-Maximize the viral potential of the site. Be sure to enable sharing by your visitors (email a friend, tweet this, post to facebook, etc.)
-If practical, let your visitors subscribe to topics so that every time a new item is posted in their area of interest, they are notified.
contacting enthusiasts (hopefully not in a spammy way)
I've so much dreaded that it should not be seen this way. All contacts I make are to people who must be so interested in such a service, but they have not voluntarily opted in for my mail.
But there is such a thin line of difference between targeting prospects and being seen as a spammer.