Facebook Became the Most Popular Site On Christmas

[Brett_Tabke]

Hitwise is reporting [izurl.com] that Facebook was the most visted site in the US on christmas.

From ReadWriteWeb [izurl.com]

That's worth noting. HitWise reported last year that Facebook was #2 behind Google on Christmas. People say that Facebook vs. Google will be the web's biggest battle of coming years - but it looks like Facebook has already won the battle for Christmas.

[Eurydice]

FB's PPC is primitive. It was designed to manage only a few ads, no bulk management, no conversion tracking, and not much flexibility.

On the other hand, FB PPC works great. Compared to Adwords, we get very high conversion rates and the CPA is generally 10-25% of a CPA in Adwords. FB has much better targeting than Google; you can target by interests, demographics, and location.

[J_RaD]

Do you normally get the same amount of traffic from FB PPC as you would adwords?

[HuskyPup]

Now--they're all Facebook drunk and can't get enough of it. They can't believe how easily they can get in touch with old friends, former co-workers, etc.

Is this an American thing?

Of course there are lots of Brits who do use it however in my large circle of friends, family and rock bands, we all keep up-to-date with text (no Twitter), e-mails, our own sites, real phone calls and meeting up and our age group ranges from 16-87 apart from babies.

I already hid most of my friends' updates on FB, because they annoy me with their daily itineraries.

Yep, I've heard that quite often...are these the same people who do nothing at work all day but send out links and jokes?

[Eurydice]

We manage a large client's PPC on Google, Yahoo, Bing, and Facebook. Google is basically 80% of the conversions. It simply has more total traffic.

We had a breakfast meeting this morning (end of 2009, end of quarter, etc.) (Breakfast= pancakes with homemade blackberry/blueberry syrup, quite delicious. Coffee with Jack Daniels).

We got to talking about why FB's PPC is so poor.

FB has lots of senior ex-Google people, incl. people from GAW. So why is FB's PPC so poor? They could easily fix it and make it as good as GAW.

FB's business model is to build takeover target. Why waste money on building a PPC engine? When Company X buys FB, they'll just strip out the FB PPC and replace it with X's PPC.

That would explain quite a bit about FB's lack of development in various features. They do "just enough".

Anyway. Clicks and conversions are generally much cheaper in FB, Yahoo, and Bing. (If Google CPA is $30, then the others are $1-4.) Regrettably, Google produces the bulk of conversions. So use Google to get lots of conversions and use the others to lower the overall (average) CPA.

yrs,
andreas

[J_RaD]

FB has lots of senior ex-Google people, incl. people from GAW. So why is FB's PPC so poor? They could easily fix it and make it as good as GAW.

just cause they are from google doesn't mean they are from the adwords team.

I'd go as far to say some people that work at google have no idea how google generates its income.