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Twitter To Add Additional Services For a Fee

     
5:40 pm on Aug 21, 2009 (gmt 0)

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Twitter To Add Additional Services For a Fee [digital.venturebeat.com]
Yes, Twitter will start earning some income this year.

Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics. After that, the company might move into building business-oriented application programming interfaces (APIs), creating a “commercial layer” over the social network. The commercial APIs would be out “later this year,” he said.

“Twitter will still be free for everybody and we’ll still tell them to go crazy with it,” said Stone in an interview. “But we’ve identified a selection of things that businesses say are helping to make them more profit.”

“We want to build statistics or analytics that let users know — ‘How am I doing on Twitter?’” he said.

2:44 pm on Aug 22, 2009 (gmt 0)

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Interesting, but this hardly seems like the robust monetization strategy that the VCs funding Twitter will expect.
4:03 am on Aug 24, 2009 (gmt 0)

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Heck, I'd pay $20 for a 16 character id. The current limit is 15, and my business name is 16 characters.
5:01 am on Aug 24, 2009 (gmt 0)

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Heck, I'd pay $20 for a 16 character id. The current limit is 15, and my business name is 16 characters.

So would I for the exact same reason. As silly as it sounds, I wonder how much money they could make charging $20 per extra character. Obviously people would buy up all the keyword rich terms, but I think you'd also get a lot of people just doing it for social/non-income related reasons.

5:32 am on Aug 24, 2009 (gmt 0)

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Twitter could easily monetize on more free services. Seriously this afternoon some wine company started following me and I never have nor ever will drink! Let users add in basic information in static fields to find each other...and naturally it'll let the companies target people better instead of randomly adding whoever made a comment with whatever keyword at whatever time.

...and having companies following me is a little odd. It'd be nice to have account types so I could disable email notifications of new followers for companies. Bad for commercial growth? Charge for it then or something.

I will never understand how you can get a team of a dozen or more people and not figure out how to monetize a website. While attending a "college" a few years ago in Orlando I attended a Meetup for Meetup with several of the founders. It blew me away how much they knew and yet couldn't figure out at the same time! In example they knew how to retain new members by reducing initial barriers. However they were absolutely dead-bent on a flat fee service. That means group A could have 20,000 that crowd a stadium every other Thursday to look at funny pictures of cats on the stadium big screen and group b with four people could get together once a month to talk about different flavors of ham and both groups would pay the exact same amount! Not a few good initiative for people strapped for cash to start a group when the site asks for money up front! MM ham....

Then again most businesses think in the same terms as their (X)HTML and CSS code is programmed, statically!

- John

8:35 am on Aug 24, 2009 (gmt 0)

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Heck, I'd pay $20 for a 16 character id. The current limit is 15, and my business name is 16 characters.

How much would you pay if people getting your 16 digit IDs couldn't reply to you?

or RT you?

As long as twitter embraces SMS instead of email messaging we're hosed with the silly limits.

2:48 pm on Aug 24, 2009 (gmt 0)

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This is more of a request for proposals than anything else.
8:00 pm on Aug 24, 2009 (gmt 0)

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I'm surprised Twitter doesn't have deals with cellular carriers for Twitter-branded unlimited SMS packages.

I still don't understand who people on Twitter think they're marketing to. It seems to me like a proverbial sausage-fest of advertisers.

11:01 pm on Aug 24, 2009 (gmt 0)

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Social networks charging for services is the death knell.

These VC guys see traffic and they automatically think money. It's not that simple because there is always someone on the sidelines waiting to be the next MySpace, YouTube, Facebook or Twitter.

10:26 am on Aug 25, 2009 (gmt 0)

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I would rather connect with people who can bring me leads. Like an "I need" and and "I want section" rather than just tweeting any crap to a bunch of people that will not result in any business.

My brief time with twitter found that it was not specific enough for my needs and my time is better spent elsewhere following up real business rather than shooting in the dark ( twittering).

12:34 pm on Aug 25, 2009 (gmt 0)

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If I were asked to make money from Twitter, I would first clamp down on promotional URLs in tweets. This could be through filters, manual review of big accounts, and a report function.

Next step would be to release tweetwords, in which you are allowed to put out promotional URLs, but you pay per click. Tweetwords would show in search results. Also, Twitsense would allow big twitter users to earn a commission by showing tweetwords from other publishers in their feed.