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Those of you in the test group will see new layouts for search results that will continue to include people's profiles, Facebook Pages, groups and applications, and some entirely new Search features. With the test, you will be able to search your News Feed for the most recent status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. You will also be able to search for status updates, posted links and notes in Search from people who have chosen to make their profile and content available to everyone.
Political Campaigning in the Dutch Election via Social Media Networks was proven to be very effective. Looks like someone read the same report. Social Media Networks are very effective for pursuading "don't know" voters via Friends networks. It presents a non-confrontational way-in to evaluate a candidate.