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Google Profiles have cryptic web addresses that include 21-digit IDs to make them impossible to guess. One option to make the profile more accessible is to check "Display my full name so I can be found in search", an option that makes the profile searchable.
right out of the twitter playbook; they want your name to rank on a google domain.
Forget twitter, it's right out of a head hunters playbook.
no doubt, google could have done this years ago; nonetheless, they did it shortly after twitter optimized their profile titles for search engine ranking:
the ideal solution is typically the most obvious.