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Announced back in May and in private beta testing for some time, Facebook Connect allows users to harness their Facebook credentials and data on participating external websites, then bring those experiences back to the Facebook community, all backed by strict data retention policies and granular privacy controls.
In the next few weeks, a number of prominent Web sites will weave this service into their pages, including those of the Discovery Channel and The San Francisco Chronicle, the social news site Digg, the genealogy network Geni, and the online video hub Hulu.
Not a bad idea, although you could probably guess based on demographics. If you deal with a sub-30 population, I'd predict high penetration. Particularly high if college grads, students, or college-bound.
I myself recently jumped on the Facebook bandwagon and I was very surprised to see most of my friends and colleagues already members (30's - 40's age group).
My guess... it is starting to catch on to the middle of the road generation as well...