Six Apart Acquires Pownce, Terms Undisclosed

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Six Apart Acquires Pownce, Terms Undisclosed [venturebeat.com]

Blogging company Six Apart has acquired micro-blogging startup Pownce for undisclosed financial terms. It looks like one of those acquisitions where the buyer was more interested in the people than the product — the Pownce service will shut down in two weeks.

The San Francisco startup was the brainchild of Digg founder Kevin Rose, Leah Culver and Daniel Burka (also a Digg employee). It’s a micro-blogging service kind of like Twitter, but it allowed users to share much more than brief messages, including embeddable photos, videos and mp3s. Despite those advantages, Pownce’s traffic stalled while Twitter’s skyrocketed, according to data from Compete.

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I signed up, but never used it more than a couple of times when Twitter was down. I wonder how Six Apart is going to incorporate this into their products.