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What drives quality product reviews onto a product site

     
9:19 am on Nov 11, 2008 (gmt 0)

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WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Does anyone know of any information sources and links , or have good experience that can describe the best methods to drive 1000's of quality product reviews from zero reviews ?

Assume the products are well branded and the site has good traffic & conversions.

What are the best tried and tested methods ?

10:58 pm on Nov 12, 2008 (gmt 0)

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Obviously, making it easy to submit reviews is one key step.

The most likely reviewers are those who have purchased the product from you. These buyers might also be flagged as a "verified buyer" in your review system. I'd suggest contacting them by email

I recently bought a piece of consumer electronics gear and the vendor offered me a reward ($25 coupon or gift certificate, I think). That's expensive, but it might be a good way to start seeding new reviews.

4:00 am on Nov 18, 2008 (gmt 0)

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What are the "known" & metric ranges for UGC across these two categories [ previous customers and general useage ], and is there a realistic limit to what will convert into comments ?