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ComScore Figures Show Huge Growth In Social Networking

     
10:38 pm on Aug 12, 2008 (gmt 0)

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ComScore Figures Show Huge Growth In Social Networking [comscore.com]
comScore, Inc., a leader in measuring the digital world, today released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9 percent compared to a much larger 25 percent growth for the world at large. The Middle East-Africa region (up 66 percent), Europe (up 35 percent), and Latin America (up 33 percent) have each grown at well-above average rates.

[edited by: engine at 7:55 am (utc) on Aug. 13, 2008]

2:06 am on Aug 13, 2008 (gmt 0)

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Those numbers certainly show how Facebook has sucked the wind out of MySpace. On the other hand, Friendster, Orkut, and others are still showing good year-to-year growth. Presumably, some of this is because of penetration in specific countries/regions.
2:30 am on Aug 13, 2008 (gmt 0)

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Orkut rocks in India as that is the simple most of all. In India we have two communities Orkut and Chirkut.

I get a lot of searches for Chirkut for this definition of Chirkut "Chirkut is non-dictionary hindi word often used in Utter Pradesh and Bihar (two states from India) to praise a person for being loser, stupid and dullard".

Now I see most of my friends have started using facebook. Facebook is going hot. Also linkedin.

8:33 pm on Aug 13, 2008 (gmt 0)

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Orkut is weird, its number 11 most popular site on the web, yet no of no-one who uses it.
5:01 am on Aug 14, 2008 (gmt 0)

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Seb7, MSN and Live are #4 and 5 most used sites, yet I personally know of noone who's using them either. :)
7:23 am on Aug 14, 2008 (gmt 0)

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Probably both are in too thechie circles. MSN Messenger is by far the longer community* in the world and the Hotmail accounts outranks any other service in the web.
Maybe you don't use it or don't like it but people does.

* A community is a hub where you can find people, talk, and exchange things. Isn't?

9:42 pm on Aug 18, 2008 (gmt 0)

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It's interesting how different areas adopt quite different "standards" - it's the network effect at work. If you think Social Network A has better features, but all your friends are signing up with Social Network B, you will almost certainly end up choosing B instead of trying to be a missionary for A.