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Facebook - Too Creepy, Childish for Business?

Will Facebook decline like MySpace?

     
5:39 pm on Jul 18, 2008 (gmt 0)

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Or perhaps, like [Bill] Gates, you just find Facebook a little Ö creepy. ...But the social norms of social networking are still in flux, making privacy a real issue... "Younger people violate older people's idea of proper behavior when it comes to privacy,"

"Iíve seen a lot of quiet, passive-aggressive resentments and rumors that come from people just knowing that much about your business," he says. "If you're updating people, like, 'Iím at a barbecue at my colleague's house,' someone you work with might ask, 'Why am I not at that barbecue?'"

Even social-networking evangelists are legitimately nervous about Facebook, given its fiasco last fall with Beacon, an advertising engine that automatically announced users' activities on other sitesórevealing their purchases, for example

Last year, the British military sent a directive to its army units to avoid revealing their service connections onlineó"Be particularly careful if you are on Facebook, MySpace, or Friends Reunited"ófearing that, yes, Al Qaeda could use them to track prey. Your business competitors might not be terrorists per se, but Facebook can be useful for anyone trying to poach your M.V.P.ís.

[wired.com...]

6:07 pm on Jul 18, 2008 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Nice link, Tastatura, I think the article raises some good points.

I think there's a real generational divide between folks who "live in" Facebook and quite naturally use it for business and those who aren't used to exposing themselves in that manner.

6:49 pm on Jul 18, 2008 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



in addition just type in G:
using facebook for business

quite interesting return

7:52 pm on Jul 18, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The people I know that use Facebook are .... my adult children.
7:55 pm on Jul 18, 2008 (gmt 0)

5+ Year Member



Believe it or not, I ordered Rackable Systems servers on Facebook- our sales rep added me there, and it was more conviniet to contact him there than to look for their business cards/ contact info.
9:07 pm on Jul 18, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sure, facebook isn't serious - that's what linkedin.com is for. Likewise, more famous friends of mine use Myspace to promote themselves and Facebook for social networking

Preciseley. The author obviously just doesnt get web 2.0

10:01 pm on Jul 18, 2008 (gmt 0)

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Facebook is going downhill because they keep giving the users more flexibility to change the look of their page. Users are stupid, and will hang themselves given a rope.
12:51 am on Jul 19, 2008 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Facebook is all over the place and that's what some find fun.

But for the same reason it's fun, it's impossible to crack from an advertising standpoint. These sites are way over-valued.

1:45 am on Jul 19, 2008 (gmt 0)

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BillyS, I'm not so sure, if you can work out a way of targeting a specific type of social network (e.g., aircraft owners), perhaps advertisers might get better conversions on their ad buys.

Of course, I tend to not like the CPC model, but a fixed price model, because at least that way you can predict the ad marketing expense for a given placement.

-Commerce

3:56 am on Jul 19, 2008 (gmt 0)

5+ Year Member



Its a community. You should keep your business away from it. Goto My Space!
7:56 am on Jul 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Facebook is going downhill because they keep giving the users more flexibility to change the look of their page.

250K new users each day & 710% UK growth last year with the over 25s being the biggest growth area. With an ageing population that doesnít sound like going downhill to me. The API and flexibility to configure the pages are what made it the leader.

Social networking is now used more than email. Those that donít understand the consumerization of IT & web 2.0 will become irrelevant quite soon.

8:29 am on Jul 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Those that donít understand the consumerization of IT & web 2.0 will become irrelevant quite soon.

Funny I heard the same thing about geocities sites.

I get enough emails. I don't see the relevancy of having a myspace or facebook page.

It's like cell phones. You were hip when it was exclusive but now every brother in law and their blue collar friends has them. Nothing as tacky as seeing someone walk the streets while talking to themselves with some blue tooth set up.

Now not being bothered with time wasters makes you look smart.

10:51 pm on Jul 19, 2008 (gmt 0)

10+ Year Member



The boom of social networking (to me) shows only one thing - people are getting bored with the Internet. Maybe most of them imagined the Internet as this Magical Place, but it turns out it's only good for:

a) buying stuff
b) reading news

Facebook and MySpace will soon take the "blog" road. True, most people do have blogs, but how many are actually read and/or maintained?

3:04 pm on Jul 20, 2008 (gmt 0)

10+ Year Member



All the negative posts about Facebook are probably from people who either:
a) don't use facebook
b) their target market doesn't use facebook
c) their clients' target market doesn't use facebook

From someone who works at a company whose target market is 19-25, I couldn't think of a better way of reaching this market than facebook. Our customers LOVE being followed up on facebook, and the viral nature of it increases our exposure immensely.

4:15 pm on Jul 20, 2008 (gmt 0)

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atlrus, you left out what makes it a magical place for me:

c) learning stuff

4:51 pm on Jul 20, 2008 (gmt 0)

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SteveWh,

c) learning stuff

this is quite questionable ever since Wikipedia...:)

10:40 pm on Jul 20, 2008 (gmt 0)

5+ Year Member



Have to disagree about Facebook pages being too flexable, as they are no where near as out of countrol as myspace.

I use both quite a lot, and have to say I personally thing Facebook will increase its user base for sometime yet, mainly because they seemed to have lots of very good developers getting a lots of things right - it would be very hard to compete with what they are doing.

Basically, I think its about entertaining your users with what they want.

11:07 pm on Jul 20, 2008 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Those that donít understand the consumerization of IT & web 2.0 will become irrelevant quite soon.

I think that was meant as a joke. Even Google admits its much harder to monetize than they thought it would be.

The beauty of the Adsense / Adwords advertising model is that it makes the web better than television and more accessible than any other form of advertising. You've got a person thinking about a topic and researching it on the web. You can't get much more relevant than that unless you have someone shopping in a store.

These social networks are just that - a place to socialize. They're like advertisements during the SuperBowl - "Commercial's on - who needs a fresh drink?"

6:12 pm on Jul 21, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You guys are Crazy. I sell jewelry online. I also just opened a local store. On Facebook, I'm using the local targetting to promote the store... I can target:

MEN
IN A RELATIONSHIP (not single or married)
AGES 25-40
IN MY CITY (and 3 other surrounding cities)

What more do you want?

I've already had 2 sales from my Facebook ads that have totaled only $600 so far in ad costs. Sure click through is low but prices are cheap as well. And for my $600 I generated $4500 in profit from those 2 sales. That's some nice ROI. I'm going to be increasing my spending on there as well. Too bad there are not more 25-40 yr old males in a relationship in those local cities that use facebook, I can only buy so many ad placements.

You can also sign up for the Visa Networking program and get a $100 gift voucher for Facebook ads by the way.

I also use facebook personally. Myspace is for kids. I find facebook a great resource to keep in touch with family and old friends scattered all across the globe that I normally wouldn't pick up the phone and call.

3:45 pm on Jul 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I get enough emails. I don't see the relevancy of having a myspace or facebook page.

My friends and I hardly bother using email any more, we just message each other on facebook, because we know that if we're online we'll have a FB window open in the background somewhere, and we don't have to worry about is this person at work or at home. An application which replaces email for many people has gotta be significant IMHO.

Facebook and MySpace will soon take the "blog" road. True, most people do have blogs, but how many are actually read and/or maintained?

This is precisely the beauty of Facebook. My friends don't want to read or write essays on 'what i think about stuff' but we do want interesting one line snippets of info on what people are up to, photos they've taken etc. It's not an effort to update, it feels completely natural.

I am sure there is money to be made, the advertisers just haven't worked out the best ways to do it yet :)

6:44 pm on Jul 23, 2008 (gmt 0)

10+ Year Member



Using facebook for business or for contacting friends? Strange. All I can tell you is that, around me, there are more people dropping off from facebook than people actively using it.

There is something beautiful about email, and it's called "simplicity": no useless features, no frills, just messages.

I believe atlrus is right, social networks will diminish in usage. Sure, facebook will boost hundreds of millions of accounts. But what about how many people actually login? Will they tell you that?

3:52 am on Jul 24, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't believe it. How else would you be able to search friends online? I've managed to locate hundreds of friends and relatives on facebook. Do you think that's possible via email? And before you say yes while technically correct, it is practically impossible. And the ability to update "what you're up to" with quotes, photos, etc automatically updated and broadcasted to those in your network is truly what makes social networking what it is. That's not possible via email either.
4:03 am on Jul 24, 2008 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The author obviously just doesnt get web 2.0.

I've been getting me feet wet and I'm not "getting" Web 2.0 yet, why not? What am I missing?

Facebook and all the others were the beginning of the Social Networking boom. From here it will now fragment into smaller communities. Those will then fragment into even smaller communities and the Internet will be one big cluster of "clicks". The Gorg. :)

Web 2.0 is a bunch of Politics!

6:35 pm on Jul 25, 2008 (gmt 0)

10+ Year Member



Web 2.0 is nothing but hype. How many times I'd had to restart my web browser due to half-assed 2.0 pages and networks leading to nowhere...

And Facebook and the like are only for kids and old guys trying to "keep up with times". I am an average Joe and this is the best way for me to communicate: For official correspondence I use email or snailmail. If I want to talk to someone I use the phone (no, not the iPhone) or Skype, if overseas.

If I need to tell my friends I am at a BBQ...well, I am not that needy and clingy. I guess they will miss on this "important update". You want to know where I'm at? Pick up the phone! :)

7:41 pm on Jul 25, 2008 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Web 2.0 is a bunch of Politics!

Ooops, I better withdraw that statement! I just found Twitter, oh boy, Kid in a Candy Store!

I may have a different view on this Social Networking thing after all. Apparently I might have been meandering into the wrong neighborhoods at the beginning. :)

8:31 pm on Aug 12, 2008 (gmt 0)

10+ Year Member



Example of facebook being useful:

Myself and a group of 6 others have organized a fund raiser for a local children's hospital. The event is a concert at a local club (in Toronto). There are 3 bands who have donated their talent, and a number of organizations have helped out in one way or another. After all the details of such an event are taken care of, you still need people to know about it and to attend. Being the designer in the group i took care of the traditional means of marketing. Flyers, posters, advertisments in a few newspapers. We managed to get a brief radio spot.

All of this is good, but we still haven't even close to an accurate idea of whether or not we'll cover our costs or raise any funds with the meager $7 entry fee.

The marketing isn't complete yet though. Facebook. Create an event. It takes about 2.5 minutes. I have set all of us involved as administrators. Each of us quickly sends out an invite to all of out contacts with the push of a button.

Now, a few days after sending out the invites, I can simply see that: 105 are not attending. 95 are attending. 53 are maybe attending. 158 have yet to rsvp.

How easy and useful is that? You simply can't deny the value there, and it's one of many many examples.

For those that don't believe there is a value in being able to simply and easily communicate with a very specific target audience in this type of manner, is missing the boat.

9:16 pm on Aug 15, 2008 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



PK, thanks for a clear example of how Facebook can be used in a productive way.

I've seen business events promoted this way, along with groups formed around a particular event, etc.

 

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