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RateItAll, a site that lets users write reviews of any topic and receive a share of ad revenue for doing so, has raised $800,000 in funding.
Co-founder Lawrence Coburn describes the company as “distributed Yelp for everything,” and the site’s front page shows off a wide range of topics — the “featured lists” include reviews of Barack Obama’s potential vice presidents, mobile social networks and NBA finals players. If users write a review, they get a portion of the associated advertising revenue through the Google AdSense API, which should certainly encourage people to contribute.
The headline of the story implies that the money will be used to pay users for reviews, which doesn't seem to be supported by the text of the story.