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How to Compete with Facebook?

Growing Popularity

         

asas111

7:03 pm on Jun 18, 2008 (gmt 0)

10+ Year Member



Facebook's ever rising popularity is starting to effect my website. While no one has completely left my website for Facebook, but they do spend less time on my website, as they spend more time on Facebook.

My website is like a social portal, with forums, chat, photo albums etc. In fact, my core business of chat and forums, is something Facebook doesn't offer (well at least not exactly as I have them)

So my question to you guys is (and as a webmaster, you should start asking this question yourself too) How do you compete with Facebook? or do you even comete, and rather just accept it, and move on? of course, my +5000 hits a day website is no match for Facebook. But I am sure there are things we can do as webmaster to stop our members from going to Facebook and spending less time there.

Some of the things I have been doing:

-Never admit to my members that I am in cometetion with Facebook.
-Find any negative articles I can find about Facebook and post them on my forums: such as people getting addicted to it, employers firing people because it and so on. I would like to present it to them as something negative, and not to waste hours and hours on it.
-Try to find which tools or features are most popular on Facebook and try to put them on my website, so people don't have to leave my website.
-And lately, I have been writing toturials for people who need to know how to remove themselvs from Facebook, and so far I have succeded in removing 5 people from there (they spend most of their time on my website now)

What else would or do you do now to compete with Facebook guys?

rogerd

10:15 pm on Jun 18, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



I'd try to NOT compete with Facebook. Try to focus on doing things they don't do. Promote your chat and forums, for example.

Or, develop a Facebook app that interacts with your site. You might actually be able to gain new members from Facebook referrals.