Forum Moderators: rogerd

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What makes a great community?

Too many half-empty forums out there

         

arrowman

11:28 am on Feb 28, 2005 (gmt 0)

10+ Year Member



My sites are mostly educational and informative, covering career topics and the like. I get lots of visitors from SE's (500k/month). No how do I convert those visitors to actively participating and returning community members?

Adding a forum is not too difficult. But I see too many failed attempts and half-empty forums out there (some will say: half-full).

Some things I can think of:

1. Don't focus the forum on 'just a topic'. It must be something that energizes people and makes them want to be part of something.

2. Combine forum topics with unique content (tutorials, articles, FAQ's), so there is something to get even when the forum is only starting.

3. Choose a topic that attrackts not only solution seekers ("where do I find?", "how do I...?"), but also knowledgeable people who gain something by sharing their expertise.

I know this is still a bit vague. Any other ideas?

jasonlambert

1:03 pm on Feb 28, 2005 (gmt 0)

10+ Year Member



Forums are a catch 22. The perceived value of membership in any forum or social network is proportional to the number of other members.

Examples:
- How useful would ebay be to buyer's, if it didnt have any sellers?
- How useful would webmasterworld be to you, if you were the only person here?

Whats the point? regardless of topic, being able to "seed" a forum is the most important thing IMHO.

Suggestions:
- Approach people in your industry to participate
- Pay people to post (only initially)
- Competitions for posting or registering
- Get your friends/family/collegues to post

It sounds like you have the traffic already so getting new members after a properly seeding the forum shouldnt be too much of an issue for you.

1. Don't focus the forum on 'just a topic'. It must be something that energizes people and makes them want to be part of something.

Forums around an industry work well, coving all topics for people involved in that industry.

2. Combine forum topics with unique content (tutorials, articles, FAQ's), so there is something to get even when the forum is only starting.

Never hurts, but people are already visiting your website so you already have that extra content?

3. Choose a topic that attrackts not only solution seekers ("where do I find?", "how do I...?"), but also knowledgeable people who gain something by sharing their expertise.

Choice of topic would be set by the theme of your existing website?

arrowman

10:15 pm on Feb 28, 2005 (gmt 0)

10+ Year Member



Choice of topic would be set by the theme of your existing website?

Well yes, but there are many different angles. Taking this forum as an example, one could create a forum about

  • webmaster issues (target audience)
  • communities (topic relevant to that audience)
  • this or that community software (more specific subject, relevant to that topic)

What's wisdom?

Lady_Lea

12:42 pm on Mar 6, 2005 (gmt 0)

10+ Year Member



when you are seeding your forum - make sure it is with really intersting industry gossip - keep it relevant and juicy - and start it off with a questions that LOTS of forum users are likely to ask - then they will have a reason to come back!

Lx

jimji

10:24 pm on Mar 6, 2005 (gmt 0)



22,000 registered members; approx. 10,000 guests a week (not hit counts, very rough estimate of actual souls after allowing for returnees); 50 registered members online per hour, average; 1,000 guests online per hour, average.

Is that considered a success for an open forum? It's an honest question. I don't know how Alexa ranks forums and I'm not sure I care, and I'm so busy I don't have time to check out other open forums. In fact, I only belong to this forum and a couple of tech forums.

My guests per week estimate above is probably very low. My highest hit count was a little over 11,000; 10,000 a couple of times before that; frequent high are around 6 to 7,000.

So I am really wondering if this is considered a success?9

arrowman

1:40 am on Mar 7, 2005 (gmt 0)

10+ Year Member



That sounds like good advice Lady Lea, but I guess that means I'll also have to answer those questions.

Or do you think they'll keep coming back to see if anyone has answered? :-)

vabtz

2:39 am on Mar 7, 2005 (gmt 0)



thats pretty successful as far as forums go. but my question is have you been able to monitize it?

Lady_Lea

11:23 pm on Mar 8, 2005 (gmt 0)

10+ Year Member



arrowman

the whole point is that other people will feel like they will want ot answer the questions - or at least join into the discussion. You can start off some answers - or make some suggestions ... but you will pull professionals who can answer if you leave room for them to answer.

arrowman

2:14 am on Mar 9, 2005 (gmt 0)

10+ Year Member



I see Lady Lea, that's an interesting perspective. A forum that by it's questions attrackts professionals to answer them, hmmm, have to think about that.

In order for that to work, I guess the forums should be built around challenges people may also seek professional advice for.

And I guess it requires Webmasterworld-quality moderation to keep the spammers out :-)

jc2005

10:29 am on Mar 10, 2005 (gmt 0)

10+ Year Member



Yes, for any business-style forum, moderation is essential. Otherwise, people will join, post plugs for whatever products or services they offer, and then vanish. Their contributed value to your community is therefore negative, and they've just contributed what I consider 'noise'.

Here's my take on this:

(1) State the rules up-front. Moderate according to those rules and don't waver;

(2) Lead by example. Don't promote your side projects if you wouldn't allow others to do likewise;

(3) Consider a post approval scheme - so that new members' contributions require the 'rubber stamp' prior to appearing to the world;

(4) Consider a quarantine sub-forum. Move contentious or 'on the fence' posts there, rather than deleting straight away. This allows for a two-tier moderation approach - instant deletion of blatant (i.e. knowing) violations, and quarantine of inadvertent or less obvious violations. You can then contact the user to find out their true intentions as regards your community - do they intend to make an honest woman of your forum or are they only in it for the notch on the self-promotional bedpost?

(5) Don't be afraid to edit. Often, a minor violation is better to edit than to delete or quarantine. In my discussion community, we sometimes get people offering off-board email/help. It's a tough call as to whether this is in the best interests of the community - but normally even if it's done with the best of intentions, it will not benefit the rest of the community.

That's just some of my approach. Hope this helps.

John

musicales

4:30 pm on Mar 14, 2005 (gmt 0)

10+ Year Member



I think one of the key ingredients to a successful forum is layout. Webmasterworld has it pretty much spot on. Ensure you have a layout that keeps everything focussed on the content - no signatures is a must in my view, no smilies and clearly divided posts with plenty of space.

GregFoley

5:19 am on Mar 15, 2005 (gmt 0)

10+ Year Member



I was wondering what made a successful forum, so I asked that question on one of the web's top forums (can't mention it here), a webmaster forum that's tops in its field of online business. It's run very differently from this forum and from how people here suggest you should run a forum.

Here are some of their responses about what made it successful, roughly from the most commonly-cited on down:
-light moderation; you can say or post almost anything there
-one of the early entrants in its field
-top people in the field post there
-allows use of signatures for commercial purposes, even with banners; sigs can be bought and sold
-has a cool name
-only one forum without categories (that's mostly, but not strictly, true).

Of course I got less response to my question about how they made money, or at least covered their hefty hosting costs. People here seem to say you should integrate ads into your forum and integrate your forum into your main site. But my favorite idea is to do a good weekly newsletter to all the registered forum members.

I'm thinking of starting a forum for an online business that doesn't seem to have any yet; I haven't run a forum before.

rogerd

4:00 pm on Mar 16, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



The secret is that there IS no secret!:)

Each community has its own likes and dislikes, and a one-approach-is-best style won't work. Successful communities in fields like video gaming, intellectual property law, and parenting are likely to have very little in common.

I'm sure there are a few must-have areas, like reasonably fast performance, solid and reliable technology, and an involved staff that can correct problems quickly.

Even within a single field one can have multiple communities that are quite different; over time, each community may develop its own constituency who finds the combination of fellow members, moderation levels, etc. to be most appropriate.

cmatcme

9:03 am on Mar 19, 2005 (gmt 0)

10+ Year Member



Where people are comfortable, happy with the enviroment, willing to help and where others are willing to help. Where there is no offensiveness to other members' and other members' companies or organizations.

A tranquil environment.

:)

Musicarl

5:34 am on Mar 23, 2005 (gmt 0)

10+ Year Member



A big part of running a harmonious forum is how well your users like each other and what they think of you. We did well by personalizing it a bit - letting people know who we are, where we live and how we run our site.

If people make friends on your boards, they will hold your site in high regard and do what they can to help you out.

This has its downside - you might find yourself acting as a peacemaker when things get ugly.