Welcome to WebmasterWorld Guest from

Forum Moderators: rogerd

Message Too Old, No Replies

SixApart Acquires Social Media Agency Apperceptive

5:36 pm on Apr 21, 2008 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
votes: 964

SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive. The financial details were not disclosed. Apperceptive has worked with Six Apart for the past two years, and its clients include Huffington Post, Washington Post (NYSE: WPO), Gothamist, Boing Boing, Major League Baseball, and others.

The idea for SA is to move beyond an increasingly commoditized blog publishing software business, and into adding advertising, design, implementation, development and site optimization services to bloggers and companies. With the addition of these services, it will now compete with Federated Media, though on a more one-to-one scale then FM's multi-scaled approach...as opposed to FM, it also has the publishing platform running the sites (SA and FM would make a good rollup together, by the way...). SA is partnering with Adify, the white label vertical ad network, to provide the ad program to bloggers.

SixApart Acquires Social Media Agency Apperceptive [washingtonpost.com]
3:19 pm on Apr 25, 2008 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
votes: 1

This might address a longer-tail blog publisher audience than FM, too.