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Blockbuster Inc. (BBI) is being sued for its participation in a Facebook advertising program, which highlights the difficulties for social networking companies in using customer data to build advertising revenues.Blockbuster Sued For Using Facebook Ad Program [money.cnn.com]Dallas resident Cathryn Elaine Harris' filed a lawsuit April 9 that alleges Blockbuster distributed her rental and sale records to third parties without appropriate consent.
The suit strikes out at Facebook's Beacon advertising program, which it launched last year. Beacon allowed Facebook to track users' activities on certain outside Web sites, including online purchases, and in certain cases published updates in online news feeds.
