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Demand Media, run by former MySpace Chairman Richard Rosenblatt, said on Tuesday it has purchased Web media syndication company Pluck Corp, as part of an expansion of its Internet social media business.
A source familiar with the matter said the Pluck deal was valued at between $50 million to $60 million.
Reuters is a customer and minority investor in Pluck.
Pluck said it operates the world's largest blog syndication network, called BlogBurst, that connects newspapers and other media sites to selected blogs.
Pluck Corp (BlogBurst) Bought By Demand Media [reuters.com]