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Remember Friendster? The social networking site that predates Facebook and MySpace...and has 50 million users? Just like its wunderkind competitors, the site is launching its own developer platform. That's right -- yet another platform to keep track of. According to our tally sheet, social networking's granddaddy is joining the ranks of LinkedIn, Bebo, hi5, MySpace and Facebook with its platform aspirations.
With the opening up of these big properties, acquiring users is no longer the only way to build a successful web company. You can now focus on building (viral) features.
One way second-tier social networks could address this is by using standardized code so that little or no coding was needed to launch an app.