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Netscape Relocates Social Site to New Domain

Netscape.com will return to original news format

2:30 pm on Sep 12, 2007 (gmt 0)

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The social bookmarking site which was launched a little over a year ago is being moved to a new domain, and Netscape.com will be returning to it's older format

The Netscape social news experience that you are currently using today will be migrated and revealed soon at [propeller.com...] We're working hard behind the scenes to ensure a smooth transition before we officially launch at this new destination.
It is important to us that you feel empowered to choose how you want to consume your news and participate in the community. As we mentioned in a recent post, the Netscape.com site will soon be redirected to the new Netscape portal, a more traditional and editorially-driven news experience. It's already live, so you can check it out now if you haven't already. You'll notice some elements of our social news site there in short order, so that it will be easy for you to go back and forth and engage in each if you like.

via Netscape [blog.netscape.com]

5:30 pm on Sept 12, 2007 (gmt 0)

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Yea, I saw that yesterday. Looks like Netscape is giving up on the social media model in my eyes... I really can't make any sense of the move from a strategic pov
6:57 pm on Sept 13, 2007 (gmt 0)

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Most people when they think Netscape do not think of social media at all, they think of an outdated browser that nobody uses. I think the move is a good one and very strategic.
2:14 am on Sept 19, 2007 (gmt 0)

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I thought the current format of Netscape was gaining traction. They seemed to always send me decent traffic.

This really shows how unimaginative AOL is. They're scrapping their digg clone for a Yahoo clone.