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When comparing with myspace, here are some things that I found to be different.
- Design: I really hate the dullness of the main page. Once you log in the site again seemed pretty dull to me, but after using the interface for a while I like the simplicity of it (but I still don't like the front page when you haven't logged in yet).
- feature set seems to be really user friendly and the interface is very intuitive. I found myspace to be very confusing to use when I first joined, and facebook has been pretty straight forward. They have some really user friendly features like the ability to filter private messages for a specific member.
- Privacy features are very well laid out so you can tweak what you want and don't want to be displayed.
- search feature is fast, has the ability to really drill down to find the person you are looking for.
- $$$ gift giving is a really great idea, I know gift giving and profile modifying is big business for that oriental focused social site (forget the name of it).
- Profile pages can't be modified like on myspace to my knowledge, and this really gives the site a mature feeling to it as oppose to myspace.
- facebook also has some interesting advertising options like flyers.
All in all, facebook to me seems much more thought out, and has deeper backend.
What i really like about it is exactly what you touched on. It has been really thought out. It is user friendly and i just love the simplicity of it. I wouldnt worry about the Login page, they are just following the cues of Google et al.
I think the demographics are a better oppertunity for advertisers too as it was started and meant for the College community. So you have a central place where students all over the world are now moving out into the working environment and still using your product whereas myspace seems like it is flooded with high school students.
Myspace is a haze of confusion in comparison