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Fox Interactive Media acquires Strategic Data Corporation

Myspace-owning News Corp unit gets new advertising technology

         

phranque

11:39 am on Feb 23, 2007 (gmt 0)

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from nytimes.com [nytimes.com]:
Fox Interactive plans to use Strategic Data’s technology and 14 employees to bolster its profit from MySpace, which attracts billions of page views every month. Terms of the acquisition were not disclosed.
...
Fox Interactive plans to use Strategic Data’s ad systems to decide which ads should be shown to which visitors, hoping to induce more people to click on the ads.

About 54 million people visited MySpace last month, generating about 28.9 billion page views.

FIM is one of the big players in web traffic after sites like google, yahoo, ebay.
besides myspace, they also have the IGN gaming site and let's not forget americanidol.com...

rogerd

1:51 am on Feb 26, 2007 (gmt 0)

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Interesting... how would this affect MySpace's Google deal, do you think?

phranque

2:06 am on Feb 26, 2007 (gmt 0)

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it will be "reevaluated" for sure...