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Social Media Optimisation - SMO

A discussion about SMO, its effectiveness and its role in future

12:34 pm on Jan 16, 2007 (gmt 0)

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Hi All,

I have been recently studying a bit about Social media optimisation and have also tried to contribute to the concept in my litle way. However, I would like to have your views on this concept and what do you think about the potential of SMO. How likely is SMO to be the next big thing and is it going to reduce the importance of traditional SEO effort?

[edited by: rogerd at 3:55 pm (utc) on Jan. 16, 2007]
[edit reason] No URLs, please... [/edit]

1:36 am on Jan 19, 2007 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I don't think SMO will replace SEO, but it's certainly assuming increased importance in an overall Web strategy.

How would you compare strategies like simple SMO (say, adding Digg links) vs. something like building a corporate presence in Second Life?

12:15 pm on Jan 19, 2007 (gmt 0)

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I would say proper SMO can be done only through concerted effort through multiple channels. Simply Digg or adding Del.icio.us doesn't do any good and at the same time creating corporate profiles in Second Life or similar sources doesn't serve the purpose either. While a profile in Second Life can actually help your brand, public bookmarking services like Digg or Delicious can help spread the message around.

Your message gets more importance when your brand is established and again your brand gets established when you are able to communicate with your target market by sending proper messages. So its all interrelated.

** sorry, I didn't mean to violate the forum T & C - did I put the Wiki link there? or the blogs that speak about the SMO rules. - just wanted to share information.


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