Welcome to WebmasterWorld Guest from 18.104.22.168
Forum Moderators: rogerd
Can anyone tell me, is it worth hiring a company that promises to redirect thousands of unique visitors to your website within a week or a month? How effective is this approach when attempting to populate an online community, such as a new forum or social network? How likely is it that the redirected visitors will be from your target market? And assuming that the registration process and layout is “very” user friendly, how likely is it that those redirected would register an account?
Better approach is to make sure your site is layed out very search engine friendly and build content that folks might be searching for that relates to your site. It can take months, but this will bring in traffic that might want to stay on your site.
Another tactic is of course pay per click with Google Adwords. If you write good copy that advertises what your site has to offer, you can attract some folks looking for that exact niche. To me, it is worth paying 5-10 cents for a visitor when they are highly targeted like in PPC.
From what I've read, some of the larger social networks have made use of mailing lists and email spam during their beginnings.
[edited by: Kavkan at 10:06 pm (utc) on Dec. 27, 2006]
Now if it is a legit ad spot on a legit newsletter to a targeted audience, that is not spam of course. And that may be worth the money.
I had a free mention once in a huge newsletter (500,000 subscribers). Needless to say traffic soared that week. But if I remember correctly, the traffic faded back to close to normal a few weeks later. So just be sure your site is ready for prime time when you drop this cash on a ad campaign. You want to be in the best position to keep as many of these visitors as possible.