Forum Moderators: rogerd

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Forums/Blogs for online shopping

building a community for online shopping

         

richibald

4:57 am on Dec 20, 2006 (gmt 0)

10+ Year Member



Hi. I'm the webmaster of a new (one year now) online shopping site and I'm looking at ways to improve the online community with a Blog or a Forum. I've done a lot a research on the pros and cons of Forums and Blogs, but I'm still not sure which I should choose.
We have a good sized database of registered users, but we want to get our users talking about online shopping and related topics, as there is no other place to do this.
  • Although we are hosting it, it won't actually be on our site.

  • I don't want it to be a complaints area for our site; I want it to be a place where people can be informed and voice their opinion about online shopping related topics.

  • An important point is that I don't want something that I have to constantly moderate and maintain.

  • Also, are there any preference for Forums or Blogs in terms of SEO?

  • Something else that my decision also depends on is whether you can easily convert a Forum to a Blog or vice versa.

Could anyone please help me out?

rogerd

6:12 pm on Dec 21, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Welcome to WebmasterWorld, richibald. Here are a few quick thoughts:

>>I don't want it to be a complaints area for our site

State this clearly, along with the appropriate venue to lodge complaints (e.g., customer service toll free line, email form, etc.). You'll still have to edit or remove some posts, but perhaps not too many.

>>An important point is that I don't want something that I have to constantly moderate and maintain.

Any community where users can post content requires frequent attention. Communities are never low maintenance unless they have little or no activity, and a community with no activity is pointless. If you want low maintenance, consider a blog with no comments or premoderation on comments. This won't promote much of a dialog, but the time requirement will be minimized.

>>Also, are there any preference for Forums or Blogs in terms of SEO?

Blogs may pick up links more easily if you are posting good content and pinging the blog search engines, while forums will generate more total content with less effort on your part. As far as SEO goes, a lot depends on how you tweak the software and your attention to normal optimization details in the content. Blog URLs tend to be cleaner (WordPress, for example, offers SE-friendly URLs as a standard option), but that's something you can control.

>>Something else that my decision also depends on is whether you can easily convert a Forum to a Blog or vice versa.

The concepts are fundamentally different (despite some similarities), and I've never seen such a conversion utility. A blog normally has a small number of authors, but allows comments (often visible only by clicking to a new page) by others. A forum is a more democratic structure, and normally any member can start a thread or post on someone else's thread. Posts are displayed in an egalitarian manner, with the original post no more important than the replies.

richibald

9:51 pm on Dec 21, 2006 (gmt 0)

10+ Year Member



Thanks a lot rogerd, that help a lot.