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I have been trying to look for an expert that specialises in viral marketing for social networks. It's been terribily hard to find even though we can afford to pay some good rates. Maybe this niche is just too specialised or it's in such an infancy stage that no experts have really come out from it?
If anyone knows any, please recommend some.
The real challenge, I'd say, is the dearth of experts for Penguin's task. An independent expert in viral marketing for social networks has got to be a rare creature, if he/she exists at all. I'm aware of some viral marketing firms that work for record labels and the like, but that's a different kind of task.
It strikes me that really successful viral marketing is all about the right idea - a unique site feature, a capability that others lack, an event, etc. The whole idea of viral marketing is that it has to be self-sustaining and self-replicating. Despite the efforts of agencies trying to do buzz marketing, word of mouth marketing, etc., you can't really push a viral concept into success - the concept has to pull itself.
Viral marketing experts I think don't exist becuase if you try to devolop a viral campaign you're automaticaly doing it wrong. In fact, you can end up damaging your image.
The best viral examples are ones where people actually tried to devolop something fun, unique, and entertaining...then as as a byproduct it just happens to promote whatever they were selling, doing, etc.
For example, the success the band OK GO had with their homemade music video. They put together a fun, unique video at zero cost and the concept came through and people responded. If that was put together by their record label, or a marketing firm I doubt it would of worked. Like when Microsoft hired a marketing firm who speicalized in "viral marketing" for their XBOX 360 launch. The put together this stupid website where you had to guess a code and answer a riddle to recieve spy pictures of the XBOX. Every gamer on the message boards and ones I spoke to in person thought it was the dumbest, lamest attempt at being cool they have ever seen. And I agreed.
Creating the strategy takes experience and brains. However, it may not take too long to throw it together. The execution is tedious and mind numbing. Couldn't an 'expert' take care of the strategy and leave the execution to 'non-experts'? What if an 'expert' were to put together a strategy in a day and get paid $1000, $2000 or whatever. Isn't that a good deal for both sides?
Hi think a real expert in "viral marketing for social networks" won't start working for another company. Instead they will "live" their own business. If they work for another company, I wouldn't classify them as "experts".
Who is an expert in this field?
One who has tried and failed many times. The more he/she has failed the better he/she is as social networking has no one mantra of success.
There are two ways you can do viral marketing in any field. I am doing research on the second one.
It is about non-commercial stuffs (this is best suited for online marketing because of low cost marketing models). Example, for auto loan industry I can create a non related stuff like google image labeler but the pictures will be more auto loan related.
The advantages of this marketing kind are its non-commercial tag and large available segment with early adopters. They spread the non-commercial stuff in the social space making some of the social nodes (not customers) active, who visit your business to see the non-commercial stuff. This spreads much faster if the idea is really viral and then all you need is a beautiful lady at your business door to attract them to real business. Some will atleast get introduced to your business.
Please excuse grammatical and sepeleing mistake :) as I am not rechecking the post.
[edited by: AjiNIMC at 1:42 pm (utc) on Nov. 4, 2006]