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If you want to get people talking about BLANK cars or BLANK clothes or BLANK shoes or BLANK cellphones or whatever, you've first have got to have a name they have seen before.
So, this isn't about pay per click. It's about a place where you can reach a large group of people with LOGO so when they are ready to buy BLANK and they see your LOGO, they'll feel as if they have heard of it, so it must not stink. And they'll consider it and maybe buy it. If they have never heard of LOGO, the audience will not buy the cellphone or shoes or pants just because it works or fits or the price is right.
Still, $15 billion? That's BLANK.
Eyeballs = influence. The opportunity to influence 90 million users can create million-dollar pop stars, hit tv shows, sold-out movie theaters and lifelong brands.
By the way, how many of you were mocking Murdock a year ago when he bought MySpace for $500 million?
- pushing advertisers from direct marketing back to mass marketing
- enforcing an adequate pricing model similar to mass media
good luck. after all, if they don't succeed, they still can show their own (news corp) ads. unlike youtube, who show adsense cpc.
Hey, I think it's worth $100 billion. Does that make Murdock a genious?
FIM had an operating loss in their fiscal year ending June 30, 2006. It appears they are still writing down their acquisitions... unless someone thinks that:
"... amortization of purchased intangible assets." is something else besides admitting they overpaid for something.
Google hasn't done it yet. Yahoo thought it would be them (I did, too.) Will it be user-produced content of mySpace? Maybe so.
The guy who produces those Law and Order TV shows has got to be watching video moving to the web with interest. You got the popular content, you don't need a distribution channel like a TV network--it's open to most everyone with the web.
Those cable biz models that are counting on pay-per-view income had better go back to their spreadsheets and adjust their numbers. Here's some good news for Comcast and Verizon: CNN and Weather Channel, etc. are now getting paid for providing content to the cable firms. The cable firms will not have pay them much longer--all content will be available via broadband.
AOL tried and failed to make content a deciding factor on what technology channel consumers bought. NBC, ABC, CBS, FOX, Comcast, Mindspring--they are losing their seat at the table to lonelygirl15 and mySpace. Content rules. Finally.
MySpace isn't so much a dating site as an online replacement for the shopping mall and other teen hangouts. There's a lot of interaction there, and a lot of pageviews and time online. Marketing to teens is tough, and it's having them accessible at MySpace for advertising that has created so much value.
The big unknown that I see is caused by other teen market characteristics: fickleness and fads. Today's hot brand can be tomorrow's junk if it gets overexposed, loses its cachet, etc. Some brands have stayed strong over time in the teen market, and that will be MySpace's challenge.