Yes, you want to get some interesting and well educated people involved in your project - I've got quite a family team available.
My wife has a couple of masters degrees in educational psychology, numerous blogs, etc - my step daughter is well on the way to a graduate degree in communications and knows her way around a few CMS systems.
Both are prolific writers / editors.
Me - I've been doing SEO, ecommerce, all around medium duty technical stuff and internet strategy for over 10 years.
Between us we've got about a dozen small and large sites we work on - with lots of experience with social media as well.
We also have fairly high standards of what kind of work we will and won't accept.
