I’m working with a startup and they are pushing for an iPhone app… basically because the boss loves his. Normally, I feel money might be better spent on something that has a broader user base, but I have to admit, iPhone owners have a bunch of characteristics that correlate to our target audience. So I’m now surfing for perspective companies but because the iPhone is so new, it’s not like you can find a reputable site that has years of experience, and a huge portfolio of past clients. Granted, I’m finding a few good candidates, and I assume it is similar to sourcing anything, but if anyone out there has any experience with this, I’d appreciate any guidance or advice you may be able to offer.
