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when is cloaking. not penalisable?

         

richinberlin

5:33 pm on Sep 1, 2022 (gmt 0)

5+ Year Member Top Contributors Of The Month



A client I am working for does this.

www.website.com/thewebpage (for non members)
learn.thewebsite/thewebpage (for logged in members. Same content, but with a different layout, and some extra goodies. If a member is logged in and access www.website.com/thewebpage they are redirected to learn.thewebsite/thewebpage. If a user is not logged in, and visits learn.thewebsite/thewebpage, the are redirected to a login page )

The problem? A bunch of members have written great content, linking to the logged in version learn.thewebsite/thewebpage

Google arrives, and as they are not logged in, they get redirected to the login page, which they of course cant do.

Rather than email all these websites (literally thousands) and ask them to change the link to the www version, I want to detect if user agent is Google, and redirect from the learn version to the www. Its literally, what the website adding the link wanted to do in the first place.

OK, it's cloaking... but is this kind of cloaking likely to bring a penalty?

I am considering modifying the setup as follows

1. learn.thewebsite/thewebpage so it's like the newyorktimes. Paywall, google can crawl it, people, can't access it without logging in
2. Initially, the content shown to google, and to users (prior to logging in, but obscured by a login popup) is the same content as on learn.thewebsite/thewebpage
3. d I set the canonical back to www.thewebsite/thewebpage to drive the link juice to the correct page.
4. On login, the slightly revised content is shown.

tangor

1:49 am on Sep 2, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Manage the website better as regards the users and posting links to the internal product. Hard to do, but the proper way to go forward.

Break apart the general "content" and "logged in" aspects.

Avoid "cloaking" of any kind. It will become the kiss of death if allowed, regardless how benign.

richinberlin

6:15 am on Sep 2, 2022 (gmt 0)

5+ Year Member Top Contributors Of The Month



"Manage the website better as regards the users and posting links to the internal product. Hard to do, but the proper way to go forward."

Its really a "product did sumpen, its a #*$!ty sitch for SEO" kind of deal. Users over and over, will make the mistake of linking to the logged in version. I cant over and over, keep asking them, to sort it out.

But I hear you. No cloaking. I am going with the:-

a. Same content is initially shown on logged in, and logged out urls.
b. Paywall prevents access for users
c. Login results in a swapping in of the logged-in version of the content.
d. Canonical always on logged in URL, points to the logged out URL

Sgt_Kickaxe

10:11 pm on Sep 28, 2022 (gmt 0)



Who has time for two versions of a page?!

It's OK to hide parts or all of a page behind a paywal/login but if you also want Google to send traffic to such a page you're going to have to let them see the content and to gather user experience data.

The moment you show different content, other than the paywal/login notice, you're going to start having Google issues.

My best advice for paywalled content is to use the right structured data - [developers.google.com...]