Omniture & cloaking - any survivors out there?

Are there penalties for using test & target to direct organic traffic

[wordplay]

We're considering using test & target to see which of 2 very similarly named products customers are associating with a few mispellings. This is in organic search only, not separating one URL for paid and another for organic. It's definitely *not* a case where we're saying one thing, then delivering totally different content.

Has anyone done this? Are there lashes in store for us if we try it?

[Brett_Tabke]

Depends on how you are running the test.

Google allows classic split-ab testing without issue.

You could also do the tests on a time frame. If you now the index and listing rate, you could switch it day-to-day or week-to-week.

Either way, google shouldn't have an issue with it.