The idea is to test different items and create a better converting landing page. Even better, if certain audiences respond better to one premutation, it will deliver that one and a different premutation to a different audience.
What gets me though, is you can do this to any page of your site. You don't need to setup a special landing page, you can do this to your homepage if you'd like.
Isn't this cloaking by definition? Isn't this a "no no"?
What's to stop me from using Omnitures Test & Target to serve one form of the page to search engines and another to "regular" visitors?
I ask because I like the product, but fear unseen repercussions.