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Cloaking is bad. unless from Omniture?

Omniture's Test & Target Service Seems Suspect

10:04 pm on Feb 25, 2010 (gmt 0)

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posts: 39
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Those not familiar with Omniture's Test & Target product, it let's you wrap DIVs around elements on your page that are switched out using JavaScript via a multivariant engine.

The idea is to test different items and create a better converting landing page. Even better, if certain audiences respond better to one premutation, it will deliver that one and a different premutation to a different audience.

What gets me though, is you can do this to any page of your site. You don't need to setup a special landing page, you can do this to your homepage if you'd like.

Isn't this cloaking by definition? Isn't this a "no no"?

What's to stop me from using Omnitures Test & Target to serve one form of the page to search engines and another to "regular" visitors?

I ask because I like the product, but fear unseen repercussions.
6:08 pm on Feb 26, 2010 (gmt 0)

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incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
votes: 99

This is simple A/B testing, nothing special or cloaking about it unless it has a specific purpose to seed the search engine with content designed to deceive the user.

I don't see an issue, pretty tame stuff.

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