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Ask.com PPC Settlement

Click Fraud Settlement

     
12:53 am on Jan 3, 2008 (gmt 0)

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[asksettlement.com...]

If you purchased online advertising from IAC Search & Media, Inc. and/or ASK Jeeves, Inc. (collectively ďAskĒ) between August 1, 2005 and the present, you are a class member in a class-action lawsuit, Laneís Gifts and Collectibles et al. v. Ask Jeeves, Inc. et al,, Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. The Settlement Notice informs you of the Courtís certification of a class; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement.
12:51 pm on Jan 3, 2008 (gmt 0)

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Ouch. This has to hurt Ask.com.

I think and hope that others will follow with similar action toward the other big PPC companies as they all really need to get their act together in this area.

1:27 pm on Jan 3, 2008 (gmt 0)

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Not going to hurt them much!

"Under the settlement, Ask will establish an $820,000 settlement fund, of which a portion will be
used to pay class counselís fees and costs, and the remainder will be available to class members
in the form of advertising credits that may be applied to up to 50% of the cost of future online
advertising purchased from Ask."

3:35 pm on Jan 3, 2008 (gmt 0)

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Seriously though, is this real? It sure seems questionable. I called one of the legal firms listed and they did confirm to be representing the defendant, ask.com, but still...

- I got two emails within an hour.

- The website looks like a crappy domain squatting affair.

- The settlement lists that ASK, which isn't the name of the company anymore, will establish an $820,000 million settlement fund. That number would be $820,000,000,000, wouldn't it? Isn't all of ASK.com worth a few tens of millions?
From the website [asksettlement.com...] "Under the settlement, Ask will establish a $820,000 million settlement fund."

- Don't they have to mail notice of a legal settlement?

Regardless, if they are offering "credits for future advertising," it certainly won't entice me to give them another chance. In my mind their traffic has gotten way worse since last year.

Anyone have more thoughts about this?

[edited by: Brian_Waldman at 3:46 pm (utc) on Jan. 3, 2008]

5:30 pm on Jan 3, 2008 (gmt 0)

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I also received this. But I received another one from Looksmart.com as well.
6:04 pm on Jan 3, 2008 (gmt 0)

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>> "$820,000 settlement fund, of which a portion will be used to pay class counselís fees and costs"

I am not a CPA but I am going to play one now :)

$820K total. $800k for the lawyers, 50% of the rest to mail the notices and and 40% of of it to print the $0.02 credit vouchers ;)
Am I that far off? I have yet to see a real $ class settlement...altough I will be getting $25 from Visa.

9:23 pm on Jan 3, 2008 (gmt 0)

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It sure seems questionable

The website certainly does, but then text with grammatical/spelling errors always has that effect on me:

"Here are the most common ask questions "
[asksettlement.com...]

Perhaps it was the mention of 'ask' that did for their copywriter?

Plus, registrations through Domains by Proxy aren't exactly reassuring (although the IP is owned by administar who seem to be handling the case, so it's genuine, just a bit of a shoddy job if you ask me!).

[edited by: Receptional_Andy at 9:28 pm (utc) on Jan. 3, 2008]

10:38 pm on Jan 3, 2008 (gmt 0)

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>> "$820,000 settlement fund, of which a portion will be used to pay class counsel’s fees and costs"

I am not a CPA but I am going to play one now :)

$820K total. $800k for the lawyers, 50% of the rest to mail the notices and and 40% of of it to print the $0.02 credit vouchers ;)
Am I that far off? I have yet to see a real $ class settlement...altough I will be getting $25 from Visa.

Yes, Walkman, but justice was done. Don't you feel better now? (ROFL)

9:25 am on Jan 4, 2008 (gmt 0)

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Looks Super Fishy to me

I've always gotten 'official' class action stuff by snail mail.

It usually doesn't contain (you must act now) terminology.

There IS an ask proposed settlement to be decided in March:
[phoenix.bizjournals.com...]

10:56 am on Jan 4, 2008 (gmt 0)

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I got the email yesterday, was sent to an address that only known to the Pay Per Click engines, however it just stunk of Spam so it got instantly deleted. If it is legit they should really work on their communication skills.
10:11 pm on Jan 4, 2008 (gmt 0)

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$820,000 million = 820 billion.. Absolutely ridiculous..

This is a scam to get your personal information.

The adverbless English sounds like it was written by a Chinese college student.

10:40 pm on Jan 10, 2008 (gmt 0)

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Can anyone confirm that this is legit?
10:36 pm on Feb 10, 2008 (gmt 0)

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It is.

[edited by: encyclo at 6:04 pm (utc) on Dec. 13, 2009]
[edit reason] removed link [/edit]