Use Adwords in China

[seoman]

My friend in China told me that Chinese users have difficulties in using Google Adwords, but he couldn't explain clearly why. I checked it in Chinese Google and found that there are few sponsored links returned. Does it mean that Adwords is not really popular in China?

Does anyone know this issue? Can you tell me more about this? Thanks

[bill]

Is your friend talking about the Chinese language interface for administering your AdWords account, or the actual ads that show up in the SERPs?

Even before there was a Chinese AdWords interface there were Chinese language ads available. The volume of advertisers depend greatly on the keywords you're searching. Certain industries haven't embraced the PPC model in China yet, so the volume is a lot less than what you'd see on the same search in English.

[redstorm]

google china does not use sponsored links until now. But Google Adwords are popular here.