Overture Australia and f2 Network sign distribution agreement

You read it first on WW (again)

[anallawalla]

Another OV AU agreement announced today, another press release.

f2 claims 6M uniques per month.

We should see OV AU results on: f2.com.au, smh.com.au, theage.com.au, afr.com.au, drive.com.au, domain.com.au, mycareer.com.au, tradingroom.com.au and moneymanager.com.au.

[Warren]

So maybe Overture's Au's target of 80% of the market in Australia not so totally unrealistic after all.

Certainly are very active out there signing deals.

[Woz]

My thoughts too Warren.

Onya
Woz

[Warren]

"We should see OV AU results on: f2.com.au, smh.com.au, theage.com.au, afr.com.au, drive.com.au, domain.com.au, mycareer.com.au, tradingroom.com.au and moneymanager.com.au."

Which got me thinking. In Australia Overture is seen - in addition to the ones above - on Yahoo! and now nineMSN.

So really, what properties in Australia are left where the contextual advertiser can gain some real eastate.

The ones which immediately come to mind are:
www.telstra.com <== Sensis will be doing something there surely?

Sensis Sites: Yellow Pages, White Pages etc. We know that Sensis is already planning on something here in July.

www.news.com.au <== search provided by Google, Banner Ads provided by New Interactive group but no contextual ads currently.

ISP Home Pages: A real captive market that the ISP will be looking at monitizing heavily their user base and the traffic that it generates.

But what else is out there that is a target for Overture and realistically, Google.

<<edit reason: Clear up any confusion around ISPs>>

[edited by: Warren at 2:22 am (utc) on May 14, 2004]

[dodger]

There's now only Google and Overture and Overture will cost a fortune and almost be a monopoly.

If Sensis do anything it'll be too costly, I have a national listing in their online Yellow Pages and I just worked out it's costing me over $3 a click so I'm going to cancell and put the money into Overture.

[Warren]

As the Australian market gets more educated and becomes more widespread, I think we will see the costs decrease.

Be great - from a competative point of view - if some of the Tier 2 PPC players got a footing in Australia i.e. Findwhat, Enchance and Kanoodle.

[dodger]

There only one market place really and all the AU traffic wants a share of it - it'll be a bloodbath I think. Australia's too small for the smaller players to bother.
Looksmart had it all to themselves now Overture does, at least we can bid, not like with Looksmart who set the price.