changes on adwords Japan

how have the changes affectect your tactics?

[David_M]

I'm finding with the implimentation of broadword matching etc. on adwords, my old adwords tactics no longer apply. For example, using a broadword and a -[broadword] no longer targets all combinations of the broadword excluding the broadword if its the only search phrase.

Any other changes noticed?

[lukasz]

With all this mess with adwords, and my conversion rates dropping to 0, I decided to pause all my adwords campaigns for a while.