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Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan [searchenginejournal.com]
Did you know that Yahoo in Japan is a completely separate company from Yahoo in the rest of the world?
Since 1996, Yahoo Japan has been the leading search and portal website in Japan.
Since it started to use Googleís organic search results instead of its own search engine, some businesses, especially foreign businesses, seem to think that you donít need to consider or monitor them separately.
But that really isnít the case.