Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

[bill]

Interesting article from Motoko Hunt

Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan [searchenginejournal.com]

Did you know that Yahoo in Japan is a completely separate company from Yahoo in the rest of the world?

Since 1996, Yahoo Japan has been the leading search and portal website in Japan.

Since it started to use Google’s organic search results instead of its own search engine, some businesses, especially foreign businesses, seem to think that you don’t need to consider or monitor them separately.

But that really isn’t the case.

Although Yahoo Japan uses Google for SERPs the two sites are different, and you probably should take the unique Yahoo Japan content additions into consideration for SEO of Japanese sites.

[tangor]

Nice markup on SEO ... I do have some Asia considerations. Will explore this further. Thanks for update!