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Baidu chief tells staff improve focus on users or face bankruptcy

     
4:33 am on May 12, 2016 (gmt 0)

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http://www.ft.com/cms/s/0/6d475d5c-1693-11e6-b197-a4af20d5575e.html [ft.com]

Baidu chief tells staff improve focus on users or face bankruptcy

The chief executive of Baidu has said the Chinese search engine must reform or face “bankruptcy in 30 days”, following a scandal over an advertisement for cancer therapy.

“Our values have become distorted, and financial performance has become more important to us than user experience,” Robin Li told employees in a letter published a day after Cyberspace Administration, China’s main internet regulator, imposed controls on medical advertising on the site.
7:27 am on May 12, 2016 (gmt 0)

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Is this upgrading the user experience, or being caught out rushing for advertising dollars? Probably both. (sigh)

It is interesting that search has a bad name world wide, not just .... (insert whatever SE's you think fit that bill)...