Alibaba Testing Social Mobile Business Messaging App, DingTalk

[engine]

Here's another business wanting to connect the dots of social and business messaging. Facebook's approach, see below, based on what we know, seems similar.

China's Alibaba Group Holding Ltd (BABA.N), the world's biggest e-commerce company, is piloting a mobile messaging app aimed at marrying social networking with business, an Alibaba spokeswoman said on Friday, as the company expands its enterprise services.

The app, called DingTalk, was quietly made available in December and is still in beta testing, according to its website. Alibaba Testing Social Mobile Business Messaging App, DingTalk [reuters.com]

Earlier story
Facebook at Work App Collaboration Tool Released For Limited Test [webmasterworld.com]

[bill]

There is too much competition in the consumer chat market in China apparently. It would make sense for Alibaba to go after the business market like this. They could be successful given their standing in the business world.