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Japan’s Rakuten Ramps Up Globally, Lauches Rakuten.co.uk And Drops Play.com
Rakuten, Japan’s e-commerce powerhouse, is taking another step in its ambitions to be a global player on par with the likes of Amazon and Alibaba. Today, the company is launching Rakuten.co.uk, its first own-brand online marketplace in the UK, where it will bring together goods sold directly by itself as well as third-party retailers; its Kobo e-books store; and its Wuaki video streaming service.