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China's Search Engines, Soso and Sogou Merge In $448 Million Deal

     

engine

5:12 pm on Sep 17, 2013 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Baidu, China's version of Google, is set to face more intense competition with the merger of its third and fourth largest rivals.

Internet giant Tencent has announced its Soso search-related business will combine with Sohu's Sogou, according to a press release on Monday.

This was part of a deal which saw Tencent invest US$448 million in cash in Sogou, giving it a 36.5 percent stake, which could further increase to about 40 percent in future.China's Search Engines, Soso and Sogou Merge In $448 Million Deal [zdnet.com]

bill

6:23 am on Sep 18, 2013 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That clears up the earlier speculation [webmasterworld.com] of who would end up with Sogou's ~9% marketshare slice. Soso is a tiny property compared to the others, so their combined share still leaves them far behind Baidu and Qihoo...but that appears to have been TenCent's plan.

engine

8:25 am on Sep 18, 2013 (gmt 0)

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I wonder if we're likely to see a continued strengthening of Baidu and a marginalisation of the smaller players.

bill

9:19 am on Sep 18, 2013 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Actually the smaller players have been growing, particularly Qihoo. It's Baidu's market-share that is being eroded...slightly. The smaller competitors in the China market are quite feisty and tenacious.
 

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