One in four Japanese companies use SEO pros

survey

[bill]

From the author comments it appears he equates SEO with e-mail spam, but fortunately it's not his survey...he only translated it.

One in four Japanese companies get Search Engine Optimisation professionals in [whatjapanthinks.com]

Q1: How do you conduct SEO on your company's web site? (Sample size=500, multiple answer)

• Do it in-house 55.6%
  
• Contract with web site builder company 35.6%
  
• Contract with SEO company 25.2%
  
• Contract with other company 3.8%
  
• Don't do it, don't know 0.0%

Its a small sample and admittedly sponsored by an SEO firm. My personal experience says this number is way too high.

[lucy24]

multiple answer

= about 20% use the belt-and-suspenders approach. If that means they're doing two different things for the same site at the same time, isn't that liable to make someone mad? At best, you end up with conflicting advice and then what do you do, bring in a third person?

[bill]

Yes, the use of SEO in the Japanese market is often a haphazard affair, usually added as an afterthought, and often neglected after implementation. It's very possible the survey respondents were indeed using different things for the same site at the same time on their sites. I would not be surprised at all.