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Baidu investing $470 million to create Chinese SEO industry [community.nasdaq.com]
China's top search engine company Baidu ( BIDU , quote ) will invest 3 billion yuan ($470 million) through the end of 2015, ostensibly to help 2 million small- and medium-sized businesses in China expand.
However, the real payoff here is that Baidu will train 100,000 search marketing professionals, help small- and medium-sized enterprises develop their online service platforms, provide free marketing for less developed regions in China and help government departments in their research on business.